Research & Insights
Every stat below is sourced from published third-party research. We built this program on data, not assumptions. Here's what the evidence says.
Consumer Trust
83%
When patients choose between online information and professional guidance, they choose the pharmacist. And that trust extends beyond prescriptions — consumers actively seek pharmacist input on OTC products, supplements, skincare, and baby essentials.
Outcomes Operating Consumer Survey, 2024 • Gallup Honesty & Ethics Poll, 2025
Purchase Conversion
94%
In a survey of 374 U.S. physicians, nearly all reported that patients purchased the vitamin or supplement they recommended. 90% say most or nearly all patients follow their guidance — making a healthcare professional endorsement the most powerful purchase driver in the category.
Sermo RealTime Physician Survey, January 2026 • n=374 U.S. physicians
Sales Lift
32%
Across multiple A/B test studies, product and checkout pages displaying recognized trust badges saw conversion rate increases up to 32%. One e-commerce study reported a 42% sales increase after adding a verified trust seal — and a 31% drop when it was temporarily removed.
Visual Website Optimizer • Baymard Institute • CrazyEgg / VeriSign Case Studies
Rising Demand
54%
More than half of physicians say patient questions about supplements, OTC products, and wellness brands have noticeably increased in the past two years. Patients are asking their providers which brands to trust — and they're buying what they hear.
Sermo RealTime Physician Survey, January 2026
Category Breakdown
92%
Healthcare providers aren't just passive advisors — they're proactively recommending specific product categories. Here's where pharmacist and physician endorsements drive the most purchasing across health & wellness.
Sermo Physician Survey, 2026 • BrandSpark / Newsweek Pharmacist Trust Study
“Whether it's a new multivitamin, baby skincare, or the latest wearable — the most overlooked and most effective audience in health & wellness marketing isn't influencers or ads. It's doctors.”
For brands
A pharmacist seal isn't a vanity badge — it's the single most trusted endorsement in healthcare. When patients see it, they buy.
Trust certification badges increase conversions up to 32% on product pages. Combined with a pharmacist network, the effect compounds at shelf and online.
Our 12-month recertification cadence ensures your seal stays current and credible — not a one-time sticker, but a living standard.
Join 10,000+ pharmacists who are already shaping which brands consumers trust. Apply for certification today.
