How it works

A rigorous, transparent path to certification.

The same four steps apply across all three programs. Timelines and depth of review vary by tier.

  1. 01

    Apply

    Submit your product details, formulation, and supporting evidence through our online application.

  2. 02

    Evidence review

    Our team scores the submission against our published rubric covering safety, efficacy, and label claims.

  3. 03

    Pharmacist panel

    A blinded panel of licensed pharmacists evaluates the product and votes on certification.

  4. 04

    Seal license

    Approved products receive a seal license, brand profile page, and 24-month recertification cadence.

Typical timelines

Pharmacist Reviewed
4–6 weeks
Pharmacist Recommended
8–10 weeks
#1 Pharmacist Recommended
14–20 weeks

Start your application

Tell us about your product and our team will reach out within three business days.